Covers

A well-executed cover creates a sense of curiosity about the content inside and compels people to open it and read. It piques interest and poses questions in the reader’s mind. It is beautiful, fun or engaging and inspires readers to keep it around for a while, to revisit it and to pass it on to friends and family. It provides a powerful, emotional connection to the content, establishing a reader’s expectations. A great cover makes a story stick.